VideoWe created a a series of videos that gave the viewer step by step instruction on how to register for Your Account, to enable them to get bespoke information from the council on the services they were interested in. They could manage their council tax, Business rates, benefits or library accounts all online. In addition we produced a video marketing campaign to promote Your Account to potential key users of the service.
- Client: Rotherham Council
- Date: October 2014
- Online: www.rotherham.gov.uk
It was found, through market research, that visitors to the new YourAccount section of the Rotherham Council site were unengaged and often confused about how to register online.
We were asked by Rotherham Council to produce a step-by-step guide on how to use the web forms and how to manage their accounts online. The feedback from the YourAccount Service Group and an increase in registration completion showed that the video user tool was a complete success.
As well as the step-by-step guides we also produced and directed a promotional video to inform the public of the YourAccount facility, this video was promoted through Youtube and the councils video screen network RotherhamPublicHealth.tv.