Winter Warmth England
and contained a combination of factors which influence them in keeping warm.
BrandingWe were asked to develop a branding that reflected the ethos of Winter Warmth England. Duel templates were created for both public and Professional use and we also developed a promotional pack for several launch events around Yorkshire and the Humber, which included branded hand warmers, info cards, quick start guide and all the working templates and creative files on 2 DVDs.
WebsiteWe developed a website that captured details of interested parties through a login and subscription form, we also delivered monthly newsletters via email that helped professionals deliver a calendar of winter warmth messages and information to the general public. We also integrated a revolutionary online print facility for professionals to create their own bespoke leaflets and posters and order then through the site.
VideoThe 3 videos are not real people but are case studies which summarise and illustrate the experience and situations of older people at risk of being cold. Across the board we have found that all these groups are poorly informed about some aspect of keeping warm.
- Client: Sheffield Hallam University & NHS Rotherham
- Date: March 2012
- Online: www.winterwarmthengland.co.uk
Working with a wide range of organisations across Yorkshire and the Humber including: NHS, Local Authorities, Emergency Services, Age UK, National Energy Action, AJ Stocks Ltd and third sector organisations.
We helped to design, visualise and create this toolkit. The videos of Fred, Pat, and Ben and Joan were produced, directed, filmed and edited by us whilst employed by NHS Rotherham.
The evaluation report overviews usage of the Winter Warmth Toolkit since its development and launch in 2012 to date (February 2013). The report includes both qualitative and quantitative findings sourced from a range of organisations, individuals and Winter Warmth Toolkit web site statistical information.