MarketingWe were asked to develop a range of marketing materials and products that will encourage potential customers to engage with MGB Plastics Ltd and produce a targeted campaign to ensure maximum exposure to hard to reach buyers and budget holders. We presented a wide range of ideas and concepts for sales staff to choose from, using a 5 stage process from initial contact to final sale.
VideoWe produced a short animated Infographic for inclusion on a DVD to be inserted into documentation supplied to prospective customers. The video will also be included on the MGB website and social media. The animation was conceptualised in Adobe Illustrator, animated using Adobe After Effects and final edit using Final Cut Pro.
- Client: MGB Plastics Ltd
- Date: July 2016
- Online: www.mgbplastics.com
There are around 400 councils in Great Britain and approximately 200 of them are currently placing orders with MGB Plastics/Straight Ltd. The remaining 200 councils appear to be loyal customers of SSI Schaefer Ltd or Craemer UK Ltd.
ByteBack Creative was commissioned to create a marketing campaign targeted at key local authority staff that are not presently customers of MGB Plastics/Straight Ltd.
We were also tasked with producing and animating a short infographic (Why choose us?) that could accompany the campaign. This animation will raise awareness with councils of the significant changes made to the business in terms of MGB Plastics staff, investment in manufacturing equipment, improved workflow systems and that all the products are 100% Made in Great Britain.