MarketingThe resources we designed and produced help promote the unique selling points of fostering in Rotherham; a strong fostering community, local families for local children, and fostering as a carer opportunity.
WebsiteThe new website is the primary marketing channel from which enquiries and referrals originate. Our design for the landing page captured potential carers interest early in the process and was a key element of the design offer.
VideoThe campaign videos focus on Rotherham’s foster carers sharing their experiences of the role, interspersed with service staff promoting the RMBC offer. The ‘making of a hero’ video illustrates the sense of fun and enthusiasm current carers brought to the campaign. We produced, directed, filmed and edited the content.
- Client: Rotherham Council Fostering Service
- Date: July 2015
- Online: www.rotherhamhero.co.uk
This fostering campaign looks to raise the profile of RMBC Fostering Service and in turn increase the number of registered foster carers in the borough
Rotherham Foster carers have been crucial in leading the theme of the campaign, demonstrating great enthusiasm to take part in producing the key resources.
The heavy focus on ‘fostering champions’ and the ‘Be a local Hero’ strap lines enabled them to share their experience of being a carer with RMBC via case studies, short films and being featured on promotional artwork. All the performers/models are current Rotherham Carers and their birth children.